Sunshine Family Monthly News
September 4, 2008 Edition
A Note From Randal
Hope you know about the new products and reformulations that were announced at convention. If not, see the product focus meeting details below.
Additionally, there is a free Webinar that you must sign up for by Noon MDT on September 5th (Tomorrow). Don’t miss this free Webinar!
Silver Shield Meetings are being held in various locations throughout the US. I strongly suggest you take advantage of these meetings. Dr. Gordon Pedersen is very knowledgeable and informative. I have heard him on numerous occasions and have always learned something very helpful.
This issue is the most packed issue I can remember we have ever sent. We hope it is helpful to you in building your businesses.
Thanks for all of your hard work.
Until next time,
Next FREE NSP Webinar Deadline for Enrollment – September 5th, Noon MDT
Speaker: Hugo Rodier, MD
Topic: Reversing Inflammation with NSP’s Super Omega 3 EPA, Probiotics, and Super Trio
When: Wednesday, September 24th, 2008
4:30 pm Pacific
6:00 pm Pacific
8:30 pm Pacific
Register on FRIDAY BY NOON (MDT) Sept 5th, by going to
Silver Shield Meetings
Join Nature’s Sunshine and Dr. Gordon Pedersen for a night of exceptional education on the product that has revolutionized the natural health industry-Silver Shield!
Attend, and not only will you receive great training, you’ll also be eligible for free product giveaways and discounts!
Plus, during this exclusive event only, we’re offering a special promotion on business tools from Sound Concepts!
Registration: None required
Locations and times: (see list below)
Our Speaker: Gordon Pedersen graduated with a Ph.D. from the Toxicology Program at Utah State University. He also holds a master’s degree in Cardiac Rehabilitation and Wellness. Dr. Pedersen is the formulator of more than 150 nutritional products. He is an international best-selling author and is the host of the radio show "Common Sense Medicine."
7:00 – 9:00 p.m.
110 Shenandoah Ave.
Roanoke, VA 24016
1:00 – 4:00 p.m.
Double Tree Richmond Airport
5501 Eubank Road
Sandston, VA 23150
7:00 – 9:00 p.m.
610 Hilton Boulevard
Ann Arbor, MI 48108
7:00 – 9:00 p.m.
Doubletree Hotel – Chicago Oak Brook
1909 Spring Road
Oak Brook, IL 60523
7:00 – 9:00 p.m.
Hilton – Kansas City Airport
8801 NW 112th Street
Kansas City, MO 64153
7:00 – 9:00 p.m.
Bull Run Conference Center
52 William Street
New York, NY 10005
7:00 – 9:00 p.m.
Four Points by Sheraton
1123 Lincoln Way East
Chambersburg, PA 17201
7:00 – 9:00 p.m.
Mountain View Hotel
121 Village Drive
Greensburg, PA 15601
Product Comparisons With The Competition
More testing means a better product for you. Quality means giving you exactly what you want and nothing else. NSP’s raw materials and finished products undergo more tests than other companies.
Nature’s Sunshine was the first company to encapsulate herbs, back in
1972. Their commitment to offering only the finest-quality supplements has never wavered. Because they manufacture and test themselves, they can be sure all that quality is in the product.
Now you can get detailed information on product comparisons on the NSP website. Thai-go, Noni, Essential Oils, St. John’s Wort, Echinacea, Aloe, Stomach Comfort, and more. Here’s the link: www.naturessunshine.com/us/members/myaccount/comparisons.aspx
Business Building Call
Save 6:00 p.m. (Pacific) on the third Wednesday of each month (except August) and join our free Business Building Teleconference call to develop your sales, sponsoring, communication and Leadership skills.
Time: 6:00 p.m. (Pacific)
Number: 1-800-432-6381, PIN 7876408#. (submit question)
Listen to archived calls*:
*streaming .wav files
Training: Monthly Toll-Free Product Focus Call
Mark it on the calendar!
Each month the NSP Training Department offers intense training on one NSP product. Product Focus Meetings are conducted via a tele-conference call and are available, at no cost, to anyone who has a touch-tone phone.
Share the number with clients and friends. During this meeting, health experts from both inside and outside NSP will provide in-depth information on how to use the product and how it can improve your health.
Expand your knowledge of specific NSP products.
Ask questions of product experts.
Take advantage of free training.
When: Wednesday, September 10th
Guest Speaker: Mat Larsen
Time: 6 PM Pacific, 7 PM Mountain, 8 PM Central, 9 PM Eastern
Topic: New Products and Reformulations
Product Focus: Gentle Move, Candida Clear, Fizz Active-Immune, Nature’s Sweet Life Chocolate bars Plain Dark and Natural Orange, Ultimate GreenZone®, SynerProtein , RG-MAX, Tiao He Cleanse, Para Cleanse , Combination Potassium
– Product Manager at Nature’s Sunshine Products home office
– Helped to develop and market various NSP products since 2000
– Worked for NSP since 1994 – Masters in Business Administration from Utah State University
– Bachelor of Arts degree from Brigham Young University
– Devoted to preventative health, fitness and living an active, wholesome lifestyle
– Believes everyone is better off by having Nature’s Sunshine as an option in their life
– Married with two boys, 5 and 3
– Believes a day in the sun is a good day
For current and future topics, view the schedule here:
At the scheduled time dial our Focus Call number, 1-800-432-6383, and enter PIN 8626#.
Training: NSP "Young at Any Age" Seminars
- Young At Any Age: Take Charge of Your Health & Reclaim Your Vitality
- True Health Begins in the Cell
- The Silver Solution
- Breakthrough! The Nutritional Prescription for Maximum Weight-Loss Success
- Business Building Module (Optional, 3:30 to 4:30 p.m.)
Time: 9 a.m.–3 p.m. (lunch is on your own)
Cost: $35 per person – Early Registration $25 per person
|9/6/2008||English||Arlington, TX||Hilton Arlington
2401 E Lamar Blvd
Arlington, TX 76006
|9/6/2008||English||Birmingham, AL||Cahaba Grand Con. Ctr.
One Health South Pkwy
Birmingham, AL 35243
|9/6/2008||English||Myerstown, PA||Lantern Lodge
411 N College St
Myerstown, PA 17067
|9/6/2008||English||Oak Brook, IL||Wyndam Drake Oak Brook
2301 York Rd
Oak Brook, IL 60523
|9/6/2008||English||Springfield, OH||Courtyard Marriott
100 S Fountain Ave
Springfield, OH 45502
|9/13/2008||English||Middle Heights, OH||Crowne Plaza Hotel
7230 Engle Road
Middle Heights, OH 44130
|9/13/2008||English||Oklahoma City, OK||Oklahoma City Marriott
3233 NW Expressway
Oklahoma City, OK 73112
|9/13/2008||English||Statesboro, GA||Comfort Inn & Suites
17870 Highway 67
Statesboro, GA 30458
|9/20/2008||English||Concord, CA||Concord Hilton
1970 Diamond Blvd.
Concord, CA 94520
|9/20/2008||English||Indianapolis, IN||Sheraton Hotel & Suites
8787 Keystone Crossing
Indianapolis, IN 46240
|9/20/2008||English||Maria Stein, OH||Spiritual Center
2365 St Johns Rd
Maria Stein, OH 45860
|9/27/2008||English||Alma, MI||Masonic Pathways
1200 Wright Ave
Alma, MI 48801
|9/27/2008||English||Denver, CO||Denver Doubletree Hotel
3203 Quebec St
Denver, CO 80207
|9/27/2008||English||Newport News, VA||Marriott @ City Center
740 Town Center Drive
Newport News, VA 23606
|10/11/2008||English||Auburn, NY||Holiday Inn
75 N St
Auburn, NY 13021
|10/11/2008||English||Rocky Mount, NC||Gateway Ctr Complex
651 Winstead Ave Ext
Rocky Mount, NC 27804
|10/11/2008||English||Traverse City, MI||Park Place Hotel
300 East State Street
Traverse City, MI 49684
|10/18/2008||English||Lafayette, LA||Holiday Inn Lafayette
2032 NE Evangeline Thruway
Lafayette, LA 70501
|10/18/2008||English||New York, NY||Bull Run Conf Ctr
52 William St
New York, NY 10005
|11/8/2008||English||Ellicottville, NY||Holimont Resort (Main Chalet)
6921 Route 242 W
Ellicottville, NY 14731
|11/15/2008||English||Philadelphia, PA||Embassy Suites
9000 Bartram Ave
Philadelphia, PA 19153
|11/22/2008||English||Charlotte, NC||Embassy Suites Charlotte
4800 South Tryan Street
Charlotte, NC 28217
2530 E Parks Highway
Wasilla, AK 99654
Call NSP Customer Service (with your account number) at 1-800-223-8225 for registration or to learn more about the "Young at Any Age" Seminars. Dates and locations are subject to change so keep looking for others that may be scheduled in your area. Also consider who you know that lives in these areas, so you can refer them to a seminar to build your group.
Here’s the link for more information and locations:
September Manager Extra
The newest issue is on the website. You may not be a manager, but you’ve got access to great business information. If you’re a newbie, be sure to schedule some personal training by downloading the archived issues to learn from. The more you know, the more you can share Sunshine.
Nature’s Sunshine Convention 2009
The location was announced at the Washington, DC, convention for next year’s event and it’s going to be in Las Vegas at the Paris Hotel. View the hotel at this link: www.ParisLasVegas.com
Welcome New Distributors
Derek Roberson – TX
Rick Servant – MO
Carnel Baker – TX
Maria Peppers – AK
Ann Caplow – OH
Congratulations to Dianne Frase for adding a manager to her group in August.
Hurray for John Howlett who won a laptop at NSP’s National Convention.
Christina and Peter Bethke will be celebrating their first anniversary this month and have a romantic get-away planned at a lovely place in the mountains of Oklahoma.
On a sad note, Roxanne Howlett’s dad died last week. Our thoughts and prayers are with them. It’s so hard to lose somebody you’ve loved for so long.
NSP Business Building – "10 Keys To Copy That Sells!" – by Alexandria Brown
Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades … to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more. As long as your goal is to elicit a reaction from your reader, you’ve come to the right place.
1. Be reader-centered, not writer-centered.
Many ads, brochures, and Web sites talk endlessly on and on about how great their products and companies are. Hello? Customer, anyone? Think of your reader thinking, "What’s in it for me?" If you can, talk with some of your current customers and ask them 1) why they chose you, and 2) what they get out of your product or service. TIP: To instantly make your copy more reader-focused, insert the word "you" often.
2. Focus on the benefits — not just the features.
The fact that your product or service offers a lot of neat features is great, but what do they DO for your customer? Do they save her time or money? Give her peace of mind? Raise her image to a certain status? Here’s an example: If you go buy a pair of Gucci sunglasses, you’re not just looking for good UV protection. You’re buying the sleek, stylish Gucci look. So that’s what Gucci sells. You don’t see their ads talk about how well made their sunglasses are. Think about what your customers are REALLY looking for.
Now, what does an insurance broker sell? Policies?
Nope — peace of mind. (See? You’ve got it.)
3. Draw them in with a killer headline.
The first thing your reader sees can mean the difference between success and failure. Today’s ads are chock full of clever headlines that play on words. They’re cute, but most of them aren’t effective. There are many ways to get attention in a headline, but it’s safest to appeal to your reader’s interests and concerns. And again, remember to make it reader centered — no one gives a hoot about your company.
Bad: "SuccessCorp Creates Amazing New Financial Program" Better: "Turn Your Finances Around in 30 Days!"
4. Use engaging subheads.
Like mini-headlines, subheads help readers quickly understand your main points by making the copy "skimmable." Because subheads catch readers" eyes, you should use them to your benefit! Read through your copy for your main promotional points, then summarize the ideas as subheads. To make your subheads engaging, it’s important to include action or selling elements.
Bad: "Our Department’s Successes." Better: "Meet Five Clients Who Saved $10K With Us."
5. Be conversational.
Write to your customers like you’d talk to them. Don’t be afraid of using conversational phrases such as "So what’s next?" or "Here’s how do we do this." Avoid formality and use short, easy words. Why? Even if you think it can’t possibly be misunderstood, a few people will still be confused. Plus, being conversational helps prospects feel like they can trust you more.
6. Nix the jargon.
Avoid industry jargon and buzzwords — stick to the facts and the benefits. An easy way to weed out jargon is to think of dear old Mom reading your copy. Would she get it? If not, clarify and simplify. (This rule, of course, varies, depending on who your target audience is. For a business audience, you should upscale your words to what they’re used to. In some industries, buzzwords are crucial. Just make sure your points don’t get muddled in them!)
7. Keep it brief and digestible.
No one has time to weed through lengthy prose these days. The faster you convey your product or service’s benefits to the reader, the more likely you’ll keep her reading. Fire your "biggest gun" first by beginning with your biggest benefit — if you put it toward the end of your copy, you risk losing the reader before she gets to it. Aim for sentence lengths of less than 20 words. When possible, break up copy with subheads (see no. 4), bullets, numbers, or em dashes (like the one following this phrase) — these make your points easy to digest.
8. Use testimonials when possible.
Let your prospects know they won’t be the first to try you. Give results-oriented testimonials from customers who have benefited immensely from your product or service. Oh, and never give people’s initials only — it reminds me of those ads in the back of magazines with headlines like "Lose 5 Tons in 3 Days!" Give people’s full names with their titles and companies (or towns and states of residence) — and be sure to get their permission first.
9. Ask for the order!
Tell your reader what you want her to do — don’t leave her hanging. Do you want her to call you or e-mail you for more information? Order her copy now? Call to schedule a free consultation? Complete a brief survey? Think about what you’d most like her to do, and then ask her. It’s amazing how many marketing materials I come across every day that don’t make it clear what the reader should do. If you wrote interesting copy, your reader may forget you’re trying to sell something. Tell her what to do, and she’ll be more likely to do it.
10. Have your copy proofread!
Good. Now have it proofread again. Don’t risk printing any typos, misspellings, or grammatical mistakes that will represent your company as amateurs. Hire a professional editor or proofreader to clean up your work. Remember, you only get one chance to make a first impession! Oops — impression.
© 2001-2008 Alexandria Brown International Inc.
Online entrepreneur Alexandria K. Brown publishes the award-winning ‘Highlights on Marketing & Success’ weekly ezine with 28,000+ subscribers. If you’re ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at www.AlexandriaBrown.com
Our Website Resources For You
Testimonials cannot be shown on The Herbs Place due to FTC/FDA laws, so we provide success stories on The Frugal Life site.
Online Training and Support
Healthy Pet Corner has years of archived pet newsletters. Use the search engine.
Find herbal success stories for pets on our site.
About This Mailing
This newsletter is mailed monthly. If you do not wish to receive it, use the link below.
The content of this monthly newsletter is directed to members doing a Nature’s Sunshine business in The Herbs Place organization. Any benefits or offers in them are directed solely to this group of people.
Randal & Donna Watkins
The Herbs Place.com