Sunshine Family News
August 7, 2008 Edition
A Note From Randal
We bring this issue with some sad news. Louise Allred one of our upline sponsors has gone to be with the Lord. We will miss her and her legacy will be long lived. Below you will find out more details. Particularly, Donna has written a tribute online. The address is listed below.
Additionally, check out the Nature’s Sunshine Online Extra to see an article with our comments and photo. Here is the link: http://220.127.116.11/mag/me/aug2008/business2.asp
We appreciate all your hard work.
Until next time,
NSP Business Builder
Your 5-Step Internet Sales Cycle
by Alexandria Brown
Many people seem to think that selling on the Internet is a complete mystery. Funny how we see the Net as its own entity instead of just another marketing channel.
When I meet people and they say they’re going to start an "Internet business", I get worried. It’s as if that’s all they need to know — not what they’re selling or who their customers are. (I mean, when faxes first came out, did you hear people saying they were just starting a "fax business"? Not really.)
The Internet is just one type of media that can sell for your business, and it follows a sales cycle like any other. It’s not magic … it’s a process.
But once you WORK that process, it CAN work like magic!
So let’s look at the five basic parts of the Internet sales cycle:
1. Collect Leads
Who are you looking for? Your answer should match your ideal client or customer. (Please don’t say that’s "everybody"!) Do you market to women? Men? What ages? What professions? Certain areas of the country or world? What publications do they read? What interests do they have?
The answers to these questions will help you determine where and how you can find these folks. There are tons of ways to get leads online: search engines, pay-per-click ads, banner ads, articles, blogs, directories, and other types of advertising and promotions.
2. Get Them in Your Funnel
Once you’ve found who you’re looking for, you need to get them in your "sales funnel". On the Internet, that means get them on your list. The best way to make this easy is to offer a free ezine or e- course.
On your website, getting visitors on your list should be your #1 objective! Why? Up to 99% of your first-time visitors will not buy from you or even contact you. They’ll take a quick look and then click away, and you’ve lost them forever. These people are already valuable prospects — they took the time to find your site and are interested in the subject matter or products you deal with. Does your home page or landing page give the visitor a bazillion choices? If so, ditch the clutter and give them a compelling invitation to sign up for your ezine or e-course.
3. Follow Up
Marketing studies have always shown that your prospects need to be exposed to your message at least 9 times before they’ll take action! (Some say it takes even more times on the Internet.)
In traditional sales, real people had to follow up with their prospects via live meetings, phone calls, or postal mailings… over and over and over. What a lot of work! But the Internet makes all this easy, instant, practically free, and … automatic.
This is where your ezine or e-course works like a charm, following up for you automatically. In fact, with many of the programs available today, you can schedule email messages up to two years away! It’s like putting your marketing on auto-pilot, so you can just "set it and forget it"!
4. Close the Sale
The goal of your ezine or e-course should be to drive the reader to buying what you have. Of course you’re also providing useful content and information — that’s why they got on your list, and that’s why they’ll stay on your list. But your underlying objective is to make more sales.
Most people make the mistake of trying to sell from the actual email. That is, drive them straight from the email to taking out their wallet. This is usually not effective for two reasons: 1) you don’t have the room in an email to fully explain what you’re selling and demonstrate its value to the prospect, 2) it can turn people off who aren’t ready to buy yet, and you’ll lose those prospects from your list.
The idea of the email is to get them excited about your offering and to get them to CLICK.
Once they click, they’re taken to a sales page that you set up specifically for that product or service you’re promoting. It’s THERE that the prospect will get the full scoop on how great it is, why they need it, how much it costs, how to order, etc.
5. Upsell, and Upsell Again
Here’s the biggest mistake I made when I started to sell my first information product online (Boost Business With Your Own Ezine): It was the ONLY product I had to offer for 2 whole years! So once anyone bought it, I had nothing else in my funnel to sell them. (Marketers also call this having a "back end" product.) That meant I had to work extra hard at finding new prospects all the time.
Smart salespeople know it’s much easier to sell to people who have already bought from you than to constantly go out and find new prospects.
I finally realized I already had thousands of valuable customers who knew, liked, and trusted me. They’d already purchased a product from me that they were happy with. So I learned more about WHAT ELSE they wanted.
That’s when I began churning out valuable new products and programs that my customers ate up like crazy. And that strategy took me from sales of less than 5,000 dollars a month to these days averaging 50,000 dollars a month!
Now, that didn’t happen overnight! In fact, I recommend starting with ONE product like I did. It makes learning this entire process much easier, and your results will come faster. Once you get the system down, you can start adding more valuable offerings to your prospects and customers.
Learn It, Work It, Live It
Pretty simple, yes? Based on this model, you may see the missing links in your own Internet sales cycle. Have patience, keep learning, fill in these gaps, and you’ll start to see the magic work for you.
© 2005-2008 Alexandria Brown International Inc.
Online entrepreneur Alexandria K. Brown publishes the award-winning ‘Highlights on Marketing & Success’ weekly ezine with 30,000+ subscribers. If you’re ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at www.AlexandriaBrown.com
Business Building Call
Save 6:00 p.m. (Pacific) on the third Wednesday of each month (except August) and join our free Business Building Teleconference call to develop your sales, sponsoring, communication and Leadership skills.
Time: 6:00 p.m. (Pacific)
Number: 1-800-432-6381, PIN 7876408#. (submit question)
Listen to archived calls*:
<*streaming .wav files
Training: Monthly Toll-Free Product Focus Call
Mark it on the calendar!
Each month the NSP Training Department offers intense training on one NSP product. Product Focus Meetings are conducted via a tele-conference call and are available, at no cost, to anyone who has a touch-tone phone.
Share the number with clients and friends. During this meeting, health experts from both inside and outside NSP will provide in-depth information on how to use the product and how it can improve your health.
Expand your knowledge of specific NSP products.
Ask questions of product experts.
Take advantage of free training.
When: Wednesday, August 13th
Guest Speaker: Sylvia Rogers
Time: 6 PM Pacific, 7 PM Mountain, 8 PM Central, 9 PM Eastern
Topic: Focus Your Attention
Product Focus: AdaptaMax, Flax Seed, Focus Attention, Master Gland, Nutri-Calm, Spirulina, SynerProTein, Omega-3
Graduted with a Bachelors of Science, Nursing—University of Portland, Portland, OR 1980
Masters of Nutrition—Donsbach University, Huntington Beach, California 1981
Biofeedback Specialist/Supervisor (EPFX device) October, 2005
Herbal Specialist—Nature’s Sunshine—26 years
Applied Kinesiology as a specialty—26 years
Divisional Manager in Nature’s Sunshine
Co-owner of the Herbal Health Center—Portland, OR
I attended my first regional meeting in Portland when my daughter was a week old and now she is almost 26. I have 2 other children, none of whom have ever had medical bills for an ailment that the herbs did not take care of. We are sold on NSP.
For current and future topics, view the schedule here:
At the scheduled time dial our Focus Call number, 1-800-432-6383, and enter PIN 8626#.
Training: NSP "Young at Any Age" Seminars
- Young At Any Age: Take Charge of Your Health & Reclaim Your Vitality
- True Health Begins in the Cell
- The Silver Solution
- Breakthrough! The Nutritional Prescription for Maximum Weight-Loss Success
- Business Building Module (Optional, 3:30 to 4:30 p.m.)
Time: 9 a.m.–3 p.m. (lunch is on your own)
Cost: $35 per person – Early Registration $25 per person
|9/6/2008||English||Arlington, TX||Hilton Arlington
2401 E Lamar Blvd
Arlington, TX 76006
|9/6/2008||English||Birmingham, AL||Cahaba Grand Con. Ctr.
One Health South Pkwy
Birmingham, AL 35243
|9/6/2008||English||Myerstown, PA||Lantern Lodge
411 N College St
Myerstown, PA 17067
|9/6/2008||English||Oak Brook, IL||Wyndam Drake Oak Brook
2301 York Rd
Oak Brook, IL 60523
|9/6/2008||English||Springfield, OH||Courtyard Marriott
100 S Fountain Ave
Springfield, OH 45502
|9/13/2008||English||Middle Heights, OH||Crowne Plaza Hotel
7230 Engle Road
Middle Heights, OH 44130
|9/13/2008||English||Oklahoma City, OK||Oklahoma City Marriott
3233 NW Expressway
Oklahoma City, OK 73112
|9/13/2008||English||Statesboro, GA||Comfort Inn & Suites
17870 Highway 67
Statesboro, GA 30458
|9/20/2008||English||Concord, CA||Concord Hilton
1970 Diamond Blvd.
Concord, CA 94520
|9/20/2008||English||Indianapolis, IN||Sheraton Hotel & Suites
8787 Keystone Crossing
Indianapolis, IN 46240
|9/20/2008||English||Maria Stein, OH||Spiritual Center
2365 St Johns Rd
Maria Stein, OH 45860
|9/27/2008||English||Alma, MI||Masonic Pathways
1200 Wright Ave
Alma, MI 48801
|9/27/2008||English||Denver, CO||Denver Doubletree Hotel
3203 Quebec St
Denver, CO 80207
|10/11/2008||English||Auburn, NY||Holiday Inn
75 N St
Auburn, NY 13021
|10/11/2008||English||Rocky Mount, NC||Gateway Ctr Complex
651 Winstead Ave Ext
Rocky Mount, NC 27804
|10/18/2008||English||New York, NY||Bull Run Conf Ctr
52 William St
New York, NY 10005
|11/8/2008||English||Ellicottville, NY||Holimont Resort (Main Chalet)
6921 Route 242 W
Ellicottville, NY 14731
|11/15/2008||English||Philadelphia, PA||Embassy Suites
9000 Bartram Ave
Philadelphia, PA 19153
2530 E Parks Highway
Wasilla, AK 99654
Call NSP Customer Service (with your account number) at 1-800-223-8225 for registration or to learn more about the "Young at Any Age" Seminars. Dates and locations are subject to change so keep looking for others that may be scheduled in your area. Also consider who you know that lives in these areas, so you can refer them to a seminar to build your group.
Here’s the link for more information and locations:
On the sadder side of the news, our Nature’s Sunshine sponsor, Louise Allred, went on to her Heavenly home on July 27. She passed peacefully in her sleep after a couple of days of feeling too tired to get out of bed or able to eat anything. Charlie was by her side constantly. She was 72. Keep Charlie in your prayers. After 35 years with Louise, there will be a huge gap in his life. I’ve written a sort of tribute to her on the website: http://www.thenatureinus.com/2008/08/tribute-to-life-and-death.html
Our Website Resources For You
Testimonials cannot be shown on The Herbs Place due to FTC/FDA laws, so we provide success stories on The Frugal Life site.
Online Training and Support
Healthy Pet Corner has years of archived pet newsletters. Use the search engine.
Find herbal success stories for pets on our site.
About This Mailing
This newsletter is mailed monthly. If you do not wish to receive it, use the link below.
The content of this monthly newsletter is directed to members doing a Nature’s Sunshine business in The Herbs Place organization. Any benefits or offers in them are directed solely to this group of people.
Randal & Donna Watkins
The Herbs Place.com